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Leicestershire charity store celebrates funding over 600 lifesaving missions

Leicestershire charity store celebrates funding over 600 lifesaving missions

Your local air ambulance charity boutique store based in Ashby-de-la-Zouch is celebrating funding more than 600 missions for the Derbyshire, Leicestershire and Rutland Air Ambulance (DLRAA), as the charity celebrates 15 years of vital service.

The charity store opened its doors on 01 July 2011 and is situated within walking distance of many other shops in Ashby-de-la-Zouch. Over the past twelve years the store has generated an incredible £1,138.747 worth of sales for the charity – funding more than 600 lifesaving missions throughout Leicestershire and further afield.

The store has also received 49,730 bags of generously donated goods, which have provided vital income for the charity, but they continue to require the support of the local community for further donations of new and preloved items.

The charity receives no funding from the government or National Lottery for its daily missions and relies entirely on donations to raise the £1,700 needed for each rescue mission, where the Derbyshire, Leicestershire and Rutland Air Ambulance crews can be on the ground within minutes helping to deliver lifesaving care, to give the patients the very best chance of survival.

Store Manager, Todd Whitsey said: “We would like to thank everyone in the local community for their support over the past twelve years. Without their donations and support the charity wouldn’t be able to continue their lifesaving missions across Leicestershire and further afield.”

“We rely on our local community’s support with donations of pre-loved items such as bric-a-brac, clothing and toys to keep our vital missions possible and keep our crews delivering pre-hospital critical care 24/7, 365 days per year,” he added.

The charity is celebrating its 15th anniversary of providing its lifesaving service across Derbyshire, Leicestershire and Rutland in 2023, and is encouraging people to show their support by attending DLRAA’s Open Day on 30 July at Leicester Racecourse.

For more information, please visit: or call 0300 3045 999.