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Children’s charity set to launch sustainable ‘Store of the Future’

Children’s charity set to launch sustainable ‘Store of the Future’

The Children’s Air Ambulance (TCAA) is set to open the doors to a new sustainable ‘Store of the Future’ in West Bridgford to keep saving lives, whilst helping to save the planet.

Following a year of hard work and dedication, the construction of the groundbreaking store has almost completed on the site of the flagship Children’s Air Ambulance store which opened back in 2012 in West Bridgford, Nottinghamshire.

Sustainability remains a top priority for many UK consumers when they’re shopping so the vital children’s charity partnered with an award-winning sustainable contractor, Oak, who are bringing the visionary design to life – ensuring the space reflects the charity’s values and commitment to a brighter, eco-friendly future.

Hannah Coventry, Head of Retail for the charity says:

“We are so excited to open our very first ‘Store of the Future’ at our children’s charity’s flagship store in West Bridgford.

“This was the store I opened back in 2012 as the Store Manager there and I am so honoured to be involved in the transformation of the store. Customers will have never seen a store quite like it, using salvaged and upcycled materials to create a unique and sustainable charity store,” she added.

The store has undergone a significant transformation to turn it into the ‘Store of the Future’, selling clothing, bric-a-brac, electricals, with a dedicated corner for children’s clothing and toys.

The first of its kind charity store has the theme of sustainability in every aspect, as it has reclaimed wood from a church for its flooring, old scaffolding pipes for rails, repurposed and upcycled doors and dressers, and so many other unique and sustainable features.

Ambassador for the charity, Charity Shop Girl Jen Graham, is scheduled to open the store on 01 March and says:

“I love this new store – it’s bringing a new style and vision to charity retail. It flows nicely with clear departments and the colours and lighting will give a more enjoyable experience without removing the essence of why we love charity shopping.

“The more we can keep donating good quality items to charity shops, the more items we can keep in circulation – whether that’s bric-a-bac, fashion or accessories. We’re keeping the items out of landfill and providing a range of options to shop second-hand.”

“I am a huge supporter of the incredible charity and the work they do, helping to save the lives of critically ill babies and children across the UK. Remember when you’re shopping second-hand each item purchased will go towards supporting the charity,” adds Jen.

The Children’s Air Ambulance operates nineteen stores around the country and this first-of its kind venture elevates charity shopping to a new level.

The public are encouraged to attend the grand opening on 01 March 2024, as the charity unveils a store like never before.

To learn more, or to support the charity, please visit: or call 0300 3045 999.