We only collect information that we know we will genuinely use and in accordance with the General Data Protection Regulation (GDPR). The type of information that we will collect on you, and you voluntarily provide to us includes (but is not limited to):
- Your full name
- Your address
- The name of your company (where relevant)
- Your telephone number(s)
- Your Email address
- If relevant, we may need to collect financial information to process a donation
- Your motivation for supporting us
- Your IP address at the time
- The time and date of when you submitted information
- The corresponding statement that you consented to
Additionally, we may ask for information relating to your health if it is relevant to the activity you are doing, for example participating in high-risk events.
We may, in further dealings with you, extend this information to include your purchases, services used, and subscriptions, records of conversations and agreements and payment transactions.
You may also give information to us indirectly. For example, the information you provide to independent event organisers (e.g. London Marathon) and fundraising sites (e.g. Just Giving) may be shared with us if you consented and you have indicated that you wish to support The Air Ambulance Service. We also work with trusted Marketing Service Providers who help us deliver relevant marketing communications. You should check their Privacy Policy when you provide your information to understand fully how they will process your data.
Job Applicants
We ask for personal information from job applicants to assist with our recruitment process, it will only be used for this purpose. This information will only be accessed by employees and agencies directly involved with the recruitment process. We will not disclose this information to anyone else outside The Air Ambulance Service without notifying you. If your application is successful, this information will be stored in your personnel record. If you are unsuccessful, we will erase the personal data submitted within a suitable time frame after the appointment has been made, unless you ask us to retain it for consideration for future job opportunities.
Sharing your story
Some of the people who have benefitted from the work of The Air Ambulance Service choose to share their experiences to help further our work. We will only share this information if we have obtained the explicit and informed consent of the individual involved, or their parent or guardian if they are under the age of 18. This information may be made public by us at events, in materials promoting our campaigning and fundraising work, or in documents such as our annual report.
You are under no statutory or contractual requirement or obligation to provide us with your personal information; however we require at least the information above in order for us to deal with you as a patient or a supporter in an efficient and effective manner.
The legal basis for processing your data is based on our legitimate interest that we will have requested at the point the information was initially provided, therefore we will not store, process or transfer your data outside the parties detailed above unless we have an appropriate lawful reason to do so.
Text to Donate
When using our text to donate number the following apply: Texts will be charged at a standard rate (your chosen amount plus your standard network rate). If you own a pay-as-you go phone then your donation credit will be deducted immediately, or, in the case of contract phones, your donation amount will be added to your next bill. You can donate by text message as many times as you like by simply texting in again. You will receive a confirmation message. We’d like to keep in touch with you about our work but if you’d rather not hear from us, please call us on 03003 045 999.
Contact Forms
The primary instance where our website will ask you for personally identifiable information is our series of contact forms. These forms are powered by a popular WordPress plugin called Contact Form 7. Upon completing your information, you will be asked to consent to our data processing policy which is outlined within this document.
Once submitted, your information will be processed and forwarded to us within a single email sent by the website application.
Hotjar
We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies (listed later in this policy) and other technologies to collect data on our users’ behaviour and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
