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Choose to reuse with a lifesaving service

The Air Ambulance Service (TAAS) is embarking on a new mission this month by launching its ‘choose to reuse’ national campaign with an aim to divert 50 tonnes of unwanted goods from waste and landfill.

The lifesaving charity – which operates the local Warwickshire and Northamptonshire, Derbyshire, Leicestershire and Rutland, and the national Children’s Air Ambulances -is launching the campaign, coinciding with Recycling Week 2021, in a bid to help build a more sustainable future.

“Recycling, when done correctly, is one of the easiest ways to make a positive change to the environment, and this month TAAS will aim to divert 50 tonnes of waste going into landfills by reusing peoples’ donated items,” says TAAS Head of Reuse Harry Sirpal.

“TAAS hopes to raise awareness and encourage people to reflect on their buying habits and to consider how small changes can have a huge impact on the environment,” he adds.

With an estimated £140m worth of clothing being sent to UK landfill each year, and approximately 336,000 tonnes of used clothing discarded each year – buying second hand from the charity helps the environment as well as helping to save lives.

“Choosing second hand and donating unwanted items is one way that we can all play a part in shifting to more sustainable consumption and true circularity, eliminating unwanted items ever reaching landfills.

“Donating good quality items to our charity will help support our charity and the environment, so start this September off by choosing to reuse with us,” says Harry.

There are many ways to support the charity’s campaign by donating and diverting good quality pre-loved items from landfill today.

People can search for their nearest donation bank for a 24-hour drop-off point, download a FREE post label and find their nearest Collect+ drop-off store, or simply find their nearest air ambulance shop and take the items in-store.

Businesses can also benefit from the charity’s IT Asset Reuse collection and data wiping service for donated IT equipment – reducing the volume that could end up in landfill, all for free.

The charity will be at Letsrecycle Live at, Stoneleigh on 15-16 September, and RWM at the NEC Birmingham 22-23 September, and really encourage people to visit them to learn more.

To support the campaign, or to find out more, please click here