Hidden Treasures campaign
A new campaign to raise funds to keep our lifesaving air ambulance helicopters flying is targeting people with unwanted valuable items.
Research shows many people are unwilling to donate items to charity because they fear that they will not be sold for what they are worth.
But we’re pledging that all items donated to our Hidden Treasures campaign – organised to coincide with national Recycling Week (12th to 18th September) – will be correctly valued and sold to maximise their potential, with all profits going directly to the charity.
Head of Recycling Justin Thompson said: “Most people would rather see a life saved than hang on to pieces of jewellery they no longer want, but many are reluctant to give them away for fear that their pre-loved items may be undersold or de-valued.”
He is urging local people to consider donating any hidden treasures that are gathering dust in an old box or at the bottom of a drawer and he guarantees that they will achieve the best price when sold for the charity – which receives no government funding and relies on public support to remain operational.
We have a network of experts to value items, many of which are sold through the charity’s own e-bay store, on Amazon books or to specialist dealers.
In recent months top prices have been achieved for a vintage watch, a gold sovereign ring, a first edition book and an amber necklace.
Justin said: “By donating items for the Hidden Treasures campaign, ordinary people can make extraordinary differences and help save lives by giving us special items to sell.”
The campaign runs throughout September and items can be sent to the charity free by using the following address: Freepost TAAS. They can also be placed in one of the charity’s 365 secure clothing banks across Derbyshire, Leicestershire, Rutland, Warwickshire and Northamptonshire.
Donors are being encouraged to include their contact details so that receipts can be sent to them. The person who gives the most valuable and most unusual items sold during the Hidden Treasures campaign will be rewarded with a VIP air ambulance base visit including lunch and tour of the helicopter.
For more information about donating items for the campaign phone 08454 130999.