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Kubota and air ambulances prepare for take-off

Market leading machinery manufacturer launches national campaign to support life saving services

Kubota has teamed up with 20 air ambulance charities across the UK to launch ‘Working Safely, Saving Lives’ – a national campaign that aims to raise £250,000 for these life saving charities whilst also promoting the importance of health and safety in the workplace.

The UK agricultural and construction sectors are two of the most dangerous and hazardous industries in terms of fatal accidents and serious injuries. For agricultural or construction workers for instance, who could have a life threatening accident, the critical service the Air Ambulance provides can be their only hope of survival.

The ‘Working Safely, Saving Lives’ campaign is specifically designed to raise crucial funds for 20 UK air ambulances. It costs approximately £2,500 every time an air ambulance takes to the air, with its life saving rescue missions funded by the public’s generous donations.

Dave Roberts, Kubota UK’s Managing Director, said: “All the air ambulance charities provide an essential service in all walks of life, but we have specifically chosen this worthy causes because a high proportion of air ambulance rescue missions carried out across the UK every year are related to agriculture and construction incidents, making it extremely close to our hearts.

“The ‘Working Safely Saving Lives’ initiative is designed to raise as much money as we can for these fantastic charities. With the support of our dealer and end-user customers, industry bodies and the general public, we hope to reach our target of raising £250,000 over the next 12 months. This would fund 100 Air Ambulance rescue missions, ultimately helping to safe lives.”

“We are extremely proud to be launching this campaign and hope people get behind it and help us make a real difference!”

One person that has benefited from the work of the air ambulance is Jamie Burnett, who was involved in a dumper truck incident on a construction site. Jamie’s lower body was crushed and he suffered life threatening injuries, which included pelvic fractures, multiple breaks to his leg bones and he lost a large amount of lost skin. Warwickshire & Northamptonshire Air Ambulance immediately went to work on saving Jamie’s life.

“When I can, I am going to have a home coming party and invite the crew of the air ambulance,” said Jamie. “I will present them with a cheque and I have one thing to say – thank you for saving my life. Until you end up using it, you just don’t realise how much of a necessity it is.”

Jamie recently met the crew who saved his life. You can see the video here.

How to donate

To encourage people to donate and raise money, Kubota is giving away one of its Special Edition RTV-X900 utility vehicles in a prize draw. The all terrain vehicle, featuring a special edition black finish and chrome alloys, offers exceptional performance and versatility for all year round working, whether this be on a farm, construction site or golf club. The machine is also extremely popular in the equine and shooting industries, and being used at outdoor events.

To be in with a chance of winning this fantastic prize, plus a host of other monthly prizes, simply visit or TEXT: ENTER to 65012. Alternatively, visit their website or Facebook page to find out more. Kubota will also be promoting the campaign to those who visit its stand at all the shows it attends over the next 12 months, starting at the CLA Game Fair this month.

Tickets for the prize draw are £5 each and people can enter as many times as they like for the chance to win the Special Edition RTV-X900 (worth over £16,000). Terms and conditions apply.

Our helicopter can fly at speeds of up to 185mph – meaning that distances can be travelled about four times faster than by road.

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